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The Business Bookshelf


Insights, articles and tips for your small business

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  • The DIY guide to SME video marketing.jpg
    Feb 23 2017 10 min read

    Video marketing for small businesses – 6 tips for an engaging video

    Video is widely considered a vital part of any marketing plan. However, it is a…

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  • 13 tips to grow your small business.jpg
    Jan 13 2017 10 min read

    13 tips to grow your small business

    Here are our 13 tips to help your small business grow. These 13 tips focus on…

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  • The DIY guide to SME video marketing.jpg
    Oct 7 2016 10 min read

    The DIY guide to SME video marketing: Part 1 - The video that's right for your business

    The video that’s right for your business ‘Video marketing’ is currently one of the most prominent…

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  • The DIY guide to SME video marketing.jpg
    Oct 6 2016 15 min read

    The DIY guide to SME video marketing: Part 2 - Budget video equipment

    Budget video equipment  The camera  This is the number one most essential piece of equipment for a…

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  • The DIY guide to SME video marketing.jpg
    Oct 5 2016 10 min read

    The DIY guide to SME video marketing: Part 3 - Pre-production

    Pre-production  In the first part of this guide, we went through the process of deciding what…

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  • The DIY guide to SME video marketing.jpg
    Oct 4 2016 10 min read

    The DIY guide to SME video marketing: Part 4 - Filming video on a low budget

    You’ve decided to produce your own video marketing campaign, you’ve decided which type of video…

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  • The DIY guide to SME video marketing.jpg
    Oct 3 2016 15 min read

    The DIY guide to SME video marketing: Part 5 - Post-production and editing

    Now comes the final stage of your video journey, post production. This is where you combine…

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  • 5 tips for creating killer copywriting.jpg
    Sep 20 2016 15 min read

    5 tips for creating killer copywriting

    Here are 5 tips to keep in mind when writing marketing copy. Use them next…

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  • Social media for your business.jpg
    Sep 6 2016 10 min read

    Social media for small businesses

    If you are a small business owner, chances are you have been told time and…

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