Barnet Start-Up Support Client Story: Trinax

Trinax is an interactive technology company founded by Joel Goh – a self-proclaimed computer geek who believes the magic happens when technology and imagination meet. What began as a humble idea is now a global team of engineers, designers and creatives, delivering brand activations, immersive exhibits and smart retail experiences that connect people with innovation in unforgettable ways. 

Based in Barnet, Trinax’s International Ambassador Jingyi Yu joined the company in 2024, bringing her background in investment banking, consulting and a passion for building connections around the world. With their sights set on helping Trinax expand into the European market, Jingyi turned to Wenta’s London Borough of Barnet Business Start-Up Support Programme for guidance. 

The London Borough of Barnet Business Start-Up Programme, delivered by Wenta, is fully funded through the UK Shared Prosperity Fund. It is designed to help local entrepreneurs and businesses at any stage, whether they are planning, starting or scaling up. At its heart is free, tailored advice, mentoring, CPD-accredited skills training webinars and practical support that helps businesses stay sustainable and grow with confidence. 

Through their one-to-one advice session, Jingyi gained valuable insights and a clear action plan to move Trinax’s plans forward in Europe – showing how the right local support can open global doors. 

Learn more about Trinax: https://trinax.sg