Google Digital Garage - Business Skills Event 1
Agenda:
09:00 - Registration & Networking
10:00 - Introduction to Digital Marketing
11:00 - Know Your Business with Data
12-12:30 - Break (Lunch not supplied)
12:30 - Get Your Business Visible on Google
1.30- 2pm - Networking
Seminar info:
Introduction to Digital Marketing
What is digital marketing? - Intro to Digital to find out more about what people do online, what marketers do with digital media, and how you can begin digital marketing right now.
Who is it for? - Small businesses and job seekers What will I learn? How people use the internet today What opportunities this raises for marketers Ways to begin digital marketing right now.
Know your Business with Data
Learn the value of insight-based marketing and discover how interpreting data in the right way can help your business grow.
Who is it for? - Small businesses or aspiring digital marketers.
What will I learn? - The role of web analytics in online marketing and what 'data-driven’ decisions mean for a business - Understand the different insights available through online analytics platforms - Learn how to interpret data and how to take action on it to help a business grow.
Your Business Visible on Google
Learn how to start showing up on Google Maps, plus ways to make your business more visible on Google.
Who is it for? - Sole traders or SMBs who would like to make their business visible on Google Maps and other places in Google.
What will I learn? - A hands-on class where you can create a listing for your business on Google Maps - Learn about the Google Search console and how it can help you monitor and maintain your website’s presence in Google Search results - How to use the Google My Business platform to manage your business’ presence on Google.
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