Advertising On Social Media: The Legal Implications

Who is this webinar for?

This webinar has been designed for small business owners in need of support with their sales planning during the COVID-19 pandemic and beyond.

Overview:

Whilst social media can be an effective online marketing tool, getting things wrong could be costly; businesses falling foul of the rules could be fined by regulators or face reputational damage through negative publicity. This webinar will help make sure you stay on the right side of the law, allowing you to make the most of your social media marketing campaigns.

Sparqa Legal will be hosting this webinar, in partnership with Wenta.

Sparqa Legal is an online platform providing legal guidance and customisable documents for businesses. In this Webinar, they’ll guide you through how to make sure you follow the law when advertising on social media platforms.

Agenda:

• Making sure your advertisements comply with the law, don’t cause offence and don’t mislead people;
• Thinking about your target audience and how to ensure your advertisement is appropriate;
• How to use influencers or celebrities to advertise your products (making it clear that ads are ads); and
• An overview of the privacy rules around sending targeted (or direct) marketing to individuals on social media.

Claim your free small business health check:

By attending this webinar, you will also be eligible for Wenta's free ‘small business health check’ and further free business support in the form of one-to-one advice or further webinars/training. As part of our health check, we'll talk you through any possible funding/access to finance/grant opportunities that may be available to you too. Contact [email protected] for more information.

Book your timeslot For This Webinar below