NEW! Pricing For Your Small Business: Webinar
This webinar will cover the principles of pricing.
About this event
Who is this webinar suitable for?
Getting pricing right is a vital consideration for practically every type of venture - whether you are pre-start, early-stage, early-stage or established as an owner-manager or employer.
We'll look at the principles of pricing and:
- Differing approaches to pricing a service and/or product
- Calculating costs, prices, breakeven, mark-up and margin
- The pros and cons of discounting
- How pricing astutely can improve profitability and enhance brand loyalty
- The 'Thirds' Rule
- Increasing sales revenues
- Pricing models
- Service-based: setting an hourly rate
- Product-based: breakeven per unit
- Mark-up vs margin
- Price as value
The webinar may be recorded, however, having your camera and microphone on is optional.
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This event is part-funded by the European Regional Development Fund.