Nail Your Niche: The Key to Attracting Clients & Growing Your Business

Who is this Webinar for?

This webinar is aimed at online service providers, coaches, and consultants who are in the process of launching a new business or have recently completed their launch. If you find yourself looking for direction, strategies, and insights to navigate the early stages of entrepreneurship, this is for you. Whether you need assistance with marketing, customer engagement, or operational planning, Elena will aim to provide valuable resources to help you successfully establish and grow your business in a competitive marketplace.

Overview

Struggling to stand out and attract clients in your new business? The key to success lies in choosing the right niche and validating it. In this webinar, we’ll break down a step-by-step approach to finding your ideal niche, testing its profitability, and refining it based on real market insights. Whether you're a coach, consultant, or online service provider, this session will equip you with practical strategies to position yourself as an expert and start gaining traction.

This Webinar looks at

• Understand the power of niching down—why a clear, specific niche attracts more clients and leads to business growth.
• Learn how to validate their niche—using market research, competitor analysis, and benchmarking to ensure demand.
• Leave with actionable steps to define, test, and fine-tune their niche for success.

• Gain strategies for refining their niche—adapting based on insights and feedback to create a sustainable, profitable business.

Your host

Elena Matsa is an online business coach specialising in helping female entrepreneurs with a corporate background launch and grow their passion-driven service businesses. With a background in law and entrepreneurship, she combines strategic expertise with hands-on experience to guide coaches, consultants, and service providers through the essential steps of building a successful business. Elena has helped startups establish strong foundations with business planning, marketing strategy, and pricing. She is passionate about empowering new business owners to confidently position themselves, attract clients, and create sustainable growth.

Please note: The webinar may be recorded, however, having your Camera and microphone on is optional.

Data Collecting:

Information collected here will be processed by Wenta and shared with our programme partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government for programme data reporting purposes only. Data that is collected here will be used to provide further business advice and support information to you. Please visit Wenta’s Privacy Policy for more information. If you do not wish for your data to be used for marketing purposes such as the Wenta Mailing List, please ensure you do not select the relevant box for the Mailing List ‘opt-in’.

Data Sharing:

We have data sharing arrangements in place with programme and contract partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government, who we work with to provide certain services to you. Under data sharing arrangements, certain personal information is shared for a specific purpose. The local authority or organisation receiving the information must only use that information to carry out that specific purpose, and keep your data safe and secure. Please visit Wenta’s Privacy Policy for more information.