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Free webinar: learn why fewer searches end in a website click, what AI tools look for before recommending a business.

For 25 years, SEO followed one model: keyword → ranking → click. That model hasn't disappeared, but a new step has been inserted in the middle — AI answer engines like Google AI Overviews, ChatGPT, Perplexity, and Copilot now sit between your content and your customer.

Nearly half of Google searches now show an AI-written summary before any website link appears, and click-through rates for the #1 ranked result have fallen sharply. Ranking well is no longer enough — the real goal is being cited inside the AI's answer.

In this free session you'll learn:

  • Why fewer searches are ending in a website click, and where those customers are going instead
  • The four things AI tools look for before mentioning a business by name (structure, external validation, trust, and freshness)
  • Simple, practical changes to your website content and "schema" markup — no developer needed
  • A 6-step action plan you can start this week, plus how to measure results using the new AI-era scoreboard
  • Common myths worth busting (no, SEO isn't dead — it's the foundation AI citation is built on)

Whether you're a sole trader or run an established SME, this session gives you clear, jargon-free steps to make sure AI tools recommend your business — not just your competitors'.

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