Socially enterprising since 1983

Building Your Brand From The Ground Up: Webinar, with Midnight Blue Marketing

A beginners guide to building your brand.

About this event

Who is this Webinar for?

This webinar is ideal for Start-up Businesses who are looking to perfect their brand story, though anyone is welcome to join us to learn more about building a brand.


This course is for business owners who want to build a brand they are proud of. We want to simplify the brand success pathway by providing an overview of the tools you need to build a brand. Helpful hints and tips on how to define your vision, hollow out your USP, nail down your target market and how to answer their needs with your product or service. On top of all of this, we will take you through a brand identity (so much more than just a logo), it is what every business should have to stand out from the crowd.

This Webinar looks at

• A dive into brand strategy – your vision, values, target audience, brand archetypes & pain points.

• Why you need these and what difference it will make to your brand.

• Brand identity – examples of brand identities, what assets you need, where to use them & how to brief them.

Your Hosts

This webinar is delivered by Anna Peck & Michelle Stacey, owners of Midnight Blue Marketing.

Midnight Blue Marketing, is a double award winning branding agency that bridges the gap between brand strategy and brand identity. We support ambitious entrepreneurs to ‘think big’ by working smarter, not harder, to achieve their goals. Our goal is to be known as the most creative and effective brand strategists for SME’s in Hertfordshire. Let us help you build your brand.

Please note: The webinar may be recorded, however, having your Camera and microphone on is optional.

Data Collecting:

Information collected here will be processed by Wenta and shared with our programme partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government for programme data reporting purposes only. Data that is collected here will be used to provide further business advice and support information to you. Please visit Wenta’s Privacy Policy for more information. If you do not wish for your data to be used for marketing purposes such as the Wenta Mailing List, please ensure you do not select the relevant box for the Mailing List ‘opt-in’.

Data Sharing:

We have data sharing arrangements in place with programme and contract partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government, who we work with to provide certain services to you. Under data sharing arrangements, certain personal information is shared for a specific purpose. The local authority or organisation receiving the information must only use that information to carry out that specific purpose, and keep your data safe and secure. Please visit Wenta’s Privacy Policy for more information.


This event is part-funded by the European Regional Development Fund.

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