“Content is anything that communicates a message to your audience.”Ian Lurie
Is this course right for me?
This training course is for anyone who is thinking of starting their own business or has recently set one up. This practical workshop will look at how to create good content and the right platforms to use it on. If you are new to marketing, we recommend attending the ‘Taste of Marketing’ and the ‘introduction to social media’ courses first.
What will I learn?
- How to undertake Customer Profiling.
- How to differentiate yourself from your competition.
- What types of content can be created and direction on where you can publish it.
- How to create a content marketing strategy as part of your overall marketing plan.
- How to develop and strengthen your brand through content marketing.
Please note to attend this course you must either be a resident of, or be starting a business in Hertfordshire, Bedfordshire, Milton Keynes or SEMLEP area.