Abigail Rabbett

I’m Abi, Head of Online and Content at Wenta, where I lead the strategic development of our digital presence. I joined in April 2026 to drive the launch of our new-look website and shape how we show up across web and social. From big-picture strategy to day-to-day content, my focus is on creating engaging, useful and scroll-stopping content that keeps our audience informed and inspired. I work closely with teams across Wenta to tell the stories that matter—bringing our support, successes and community to life in a lively, accessible way. Whether it’s SEO, campaigns or social strategy, I’m all about growing our audience and making sure our content genuinely connects. Before Wenta, I built my career in journalism, becoming Reach PLC’s youngest-ever editor at 23—so storytelling is very much my thing. Outside of work, I love trying new restaurants, failing at pub quizzes, beach trips and spending time with my family dog, Lenny.Abi