NEW! Understanding Customer Behaviour and Customer Segmentation

Who is this webinar for?

Whether you are thinking about setting up a business or are at an early stage and trading, you must spend some time to understand your customers. This webinar will take you through the different types of behaviour that your customers will exhibit.

Overview:

We can explore the patterns in behaviour and look more closely at how we decide who our key customers are and what they need. This webinar will walk you through the key elements of customer segmentation so that you will be able to target your key customers more effectively and drive revenue.

Agenda:

During this webinar, your host will go over:

• Understanding the key types of customer behaviour

• What affects customer behaviour

• The customer segmentation model

• How to choose your segments

• Producing customer personas

• Choosing the right marketing channels

This webinar is now CPD Certified.

Please note:

The webinar may be recorded, however, having your Camera and microphone on is optional.

Data Collecting:

Information collected here will be processed by Wenta and shared with our programme partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government for programme data reporting purposes only. Data that is collected here will be used to provide further business advice and support information to you. Please visit Wenta’s Privacy Policy for more information.

If you do not wish for your data to be used for marketing purposes such as the Wenta Mailing List, please ensure you do not select the relevant box for the Mailing List ‘opt-in’.

Data Sharing:

We have data sharing arrangements in place with programme and contract partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government, who we work with to provide certain services to you. Under data sharing arrangements, certain personal information is shared for a specific purpose. The local authority or organisation receiving the information must only use that information to carry out that specific purpose, and keep your data safe and secure. Please visit Wenta’s Privacy Policy for more information.